PRINT, DIGITAL, SOCIAL
In these trying times, women face constant harassment online.
Wonderbra seeks to show its unwavering support of women and give them more digital tools to help each other.
Copywriter: Katy Sunderland
Messages from Support Bras
Friends can send each other these pre-made messages of encouragement from our "support bras" through text, social, or e-mail.
They can even sign up to have them sent to them from our bots.
Many emoji kits don't include items like bras,despite women being the primary users of this feature. Wonderbra lifts the stigma, proudly giving anyone the ability to chat openly through these visuals and not feel ashamed about their bodies or activism.