Reebok Fit Truck powered by Ford
'The Gym is Everywhere' Campaign
During my internship with GTB I was on the team creating the wrap design and concepts for the Reebok Fit Truck. I was very honored to have my design picked by the client and see it's entire production process up close and the final product. The Fit Truck is part of Reebok's "The Gym is Everywhere" campaign and will be taking four fitness celebrities,: Emily Skye, Jamie Eason, Ashley Horner, Cory Gregory, and “Silent Mike” Farr on an East Coast tour visiting four cities, giving fitness demonstrations with pop-up events, fitness boot camps, and wellness clinics.
photo credit: FORD