Creative Portfolio class project, Co-Art Director: Reilly Megee
PROJECT: For one of my portfolio class' semester long projects we were tasked with designing a business from scratch filling an unmet need. The project also required creating the business brand including : brand mantra, brand experience, logo, type, styleguide , services, floor plan, traffic flow, exterior, interior design, campaign concept, printads, and social media. I’m still adding to the project so be on the look-outfor updates.
BRAND: The idea for Herban Kitchen was born out of my frustration with tiny apartment kitchens. No cook worth their salt can truly indulge in their passion when they're dealing with the kind of kitchen an affordable apartment in NYC is outfitted with. So thus we created the perfect cooking space right in the heart of a bustling city.
The outside of the store will be warm and inviting, with a comforting glow constantly outpouring from its many windows. In the front display, pots and pans will hang from the ceiling, dangling above dainty air plants. Passersby will instantly be able to get a sense of the natural, welcoming atmosphere before even entering.
To create buzz for our business we'll be employing a tongue and cheek approach of encouraging potential customers to "Cheat on Your Kitchen" as a way to bring them away from their boring small kitchens and come try our space instead. We build on the concept by skirting around subtle references to the signs of cheating : lipstick on collar, bar napkin phone number, etc. making it instead food themed keeping the edginess from being offensive.