Batiste's Floral Dry Shampoo
PRINT & OUTDOOR
Most dry shampoos smell like hairspray or just overpoweringly fake, but Batiste has found a way to capture real floral scent in every spray. It's so convincing even flowers' biggest fans have trouble telling the difference.
copywriter: Katy Sunderland
Sometimes social media can seem so artificial, Batiste chooses to stand out by being authentic with handcrafted posts and charming videos dedicated to our biggest fans: nature.